Hi, @sahil-sorathiya , initial thoughts,
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Reward for a behavior e.g. savings need not necessarily be in terms of cashback. It could be access to a financial product e.g. For consumers who are not eligible for a CC or a line of credit instrument, the bank can extend the CC or a credit product against a specific savings limit. e.g. Credit limit up to 80% of the balance.
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Also, for an app, it could be more lucrative if its customers provide the app, full freedom to save the way the APP deems fit, this will increase margins + rewards. Refer thread on, The Reckoning: Why we need our bank to help us save better, now more than ever
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Savings can also be looked at from the point of view of saved penalties, and the ability to earn something through good behavior. e.g. Can you incentivize a customer to pay their CC bill 10 days in advance for a reward, and that reward accumulates, while the company makes more than the reward + potential penalties by leveraging the float.
The above will be based on behavioral patterns, a live study of select customer segments could throw some fascinating results on behavior. Happy to pick this up as a conversation!