Its no hidden fact that our TG at Jupiter are the Instagram raised population, we like things that look good, feel good and have a “where did you get this from” factor.
Every other neo bank is thinking of giving a metal card free when you sign up. How about we give them free skins for their plastic card and let them customize it themselves with a few presets that we may have.
This not only helps us with our word of mouth marketing, but also, customization on the card adds a sense of belonging (right in the middle of Maslow’s hierarchy of needs).
Advantages -
Customization, thus everyone may think their card is unique
A fraction of the cost of a metal card, thus reissuing a broken or stolen metal card is cost effective
An aesthetically good looking card markets itself, thus, increasing brand value and exposure
But doesn’t each and every neo bank so far has created their own colors and their own unique designs into brands ? Why will it be any different here ?
I still believe that people will not put an effort to upload a design or make their own card design unless it’s easy peasy. Running a poll to get a sentiment from other folks.
I am good with Jupiter branded card
Give me 3-5 card options to choose from
Give me Jupiter card but let me customise something in that
I want to upload my design and get a personalised card
Wow, this sounds awesome, would want to gift this to my sister on her birthday, can I like share some particular picture as well or is there a catalog I would have to choose from?