Millennials love Aesthetics! Free Skins for Cards!

Feedback & Ideas
1

Its no hidden fact that our TG at Jupiter are the Instagram raised population, we like things that look good, feel good and have a “where did you get this from” factor.

Every other neo bank is thinking of giving a metal card free when you sign up. How about we give them free skins for their plastic card and let them customize it themselves with a few presets that we may have.

This not only helps us with our word of mouth marketing, but also, customization on the card adds a sense of belonging (right in the middle of Maslow’s hierarchy of needs).

Advantages -

  1. Customization, thus everyone may think their card is unique
  2. A fraction of the cost of a metal card, thus reissuing a broken or stolen metal card is cost effective
  3. An aesthetically good looking card markets itself, thus, increasing brand value and exposure

You can see what I am talking about on - https://www.wrapcart.com/card-skins

I would love to know everyone’s thoughts on this!

8 Likes
2

Omg this sounds so cool!
Can’t wait to get Money heist skin on my card :stuck_out_tongue:

2 Likes
3

But doesn’t each and every neo bank so far has created their own colors and their own unique designs into brands ? Why will it be any different here ?

4

@sss,

The branding of every Neobank is usully on the app. The card for all these neobanks look almost the same.

Its the same plastic card. What i am proposing here is, what if the user could customize a funny meme with his name on it to stick it onto his card?

Now this will stand out and he/she will even post this on his social media and tell his/her friends about it

This significantly increases the brand exposure for Jupiter and reduces the CAC (cost of acquiring customer) too.

2 Likes
5

I still believe that people will not put an effort to upload a design or make their own card design unless it’s easy peasy. Running a poll to get a sentiment from other folks.

  • I am good with Jupiter branded card
  • Give me 3-5 card options to choose from
  • Give me Jupiter card but let me customise something in that
  • I want to upload my design and get a personalised card

0 voters

2 Likes
6

Thanks for the poll Soumya! We now understand that people love to personalize things!

7

Wow, this sounds awesome, would want to gift this to my sister on her birthday, can I like share some particular picture as well or is there a catalog I would have to choose from?

1 Like