Its no hidden fact that our TG at Jupiter are the Instagram raised population, we like things that look good, feel good and have a “where did you get this from” factor.
Every other neo bank is thinking of giving a metal card free when you sign up. How about we give them free skins for their plastic card and let them customize it themselves with a few presets that we may have.
This not only helps us with our word of mouth marketing, but also, customization on the card adds a sense of belonging (right in the middle of Maslow’s hierarchy of needs).
- Customization, thus everyone may think their card is unique
- A fraction of the cost of a metal card, thus reissuing a broken or stolen metal card is cost effective
- An aesthetically good looking card markets itself, thus, increasing brand value and exposure
You can see what I am talking about on - https://www.wrapcart.com/card-skins
I would love to know everyone’s thoughts on this!