Talking about this marketing.
Every brand respects and appreciates and rewards the first few customers who sign up for their services. The early adopters. Here people who signed up for the service are lagging behind in the queue. I was in early 2000 and 5% cashback when I had signed up. And now I am in the 5000’s. I wonder if this marketing is good to retain customers. I am an early adopter than someone who came in late. I took the plunge to register. But someone else comes in later and mindlessly shares (or rather spams) their friends and other groups to get ahead in the queue. Is that the right strategy for the brand? How will I share with my friends, if I only haven’t experienced it yet. I hope the marketing team is taking note of it. It’s all noise. And the real early adopters who discovered it in early-stage would leave. That’s not good for the product. I hope they realize it before it is too late.
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