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Something like this in different colours would attract a lot of attention. There are many other designs to consider and create. People could have the option of selecting colour, design and body material of the card.
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Also, why not put out another option of just customizing it by ourselves? We could upload pictures in the app and they’d be printed on the card. That would be huge for social media exposure. Imagine a family photo “drive safe” card or someone printing “I’ll not buy smokes” on theirs. They’d be like tattoos. With the right marketing digital artists would go nuts on it.
The card would be an expression of self and “Mood”. Which means sooner or later people will want a different one and they’ll order again!