Phonepe has an option for SIP but I did not liked it mainly because of too much ads, banners and cluttered UI. And also for flexibilty I chose the ETF route with Zerodha.
But if you want to integrate investments inside jupiter make it in such way where the UI is clean, easy tracking of investments, say NO to unwanted banners that you currently keeping in the homepage under the section “Do more on Jupiter”.
And for investment offerings allow the user to choose between various index funds or if you really want to offer limited funds then go with lowest expense ratio.
My previous post for context.