What are your thoughts on P2P Lending as a segment?

P2P Lending has been trending due to the likes of CRED and BharatPe’s 12% Club powered by LenDenClub. Although it has been around for a while, the buzz for the segment seems to be revived. I have personally started investing in LenDenClub and have been getting good returns. What are your thoughts on this investment alternative?