Hi everyone!
Just wanted to talk about insurance use cases, the mindset and the need for it overall.
So, here’s a thought
Insurance is like that extremely sensible friend nobody invites to the party. Quiet, responsible, slightly serious. Until life decides to throw a dramatic plot twist and suddenly, the “boring friend” becomes the superhero who pulls you out of chaos.
Time to give them the respect they deserve. Let’s decode the universe of insurance together.
Let’s look at the big picture
India boasts more than 1.4 billion people, yet our life insurance penetration hovers around 3–4%, and non-life insurance is still chilling near 1%. That means for every 100 rupees we earn, we barely spend a rupee on protecting our future.
We are the fifth-largest insurance market by premium volume, yet the protection gap (the difference between what Indians need and what they are actually covered for) sits at a jaw-dropping 83%.
Picture this: a giant cricket stadium packed with fans. Eight out of ten of them have no financial safety if life bowls them a googly. Alarming, right? Our population carries dreams on its shoulders but often forgets to carry the shield that keeps those dreams alive.
The Great Indian mindset
There is a famous Indian proverb: “Kuch nahi hoga.”
Reality responds: “Plot twist incoming…”
Behaviorally, we love insuring our things. That brand-new phone? Case. Screen guard. Maybe even accidental damage cover. Human body worth crores in lifetime income? Umm… “We’ll think about it later?”
Surveys show ~70% of Indians still see insurance primarily as a tax-saving trick, not as financial protection. Many delay buying a policy until after marriage because we imagine ourselves invincible until someone depends on us.
A shift we desperately need
Our mindset needs a minor upgrade that changes everything:
Insurance isn’t an expense. Insurance is defense.
It is the seatbelt for your finances. No one puts on a seatbelt thinking, “I’m surely crashing today!” We do it because life doesn’t RSVP before showing up with trouble.
India aims to increase insurance penetration significantly to support a secure, financially resilient population. Even a small bump in coverage can prevent lakhs of families from slipping into poverty due to emergencies.
Your future self is literally pleading across time: “Please take care of me now so I can take care of you later.”
Jupiter’s Mission: Protection for every Indian
We at Jupiter saw a gap most others ignored: insurance feels complicated and stressful. Too many buttons to tap. Too much jargon to decode. Too many calls from unknown numbers saying “Sir, ek policy le lijiye.”
We asked ourselves:
Why shouldn’t protection feel simple? Convenient? Friendly?
Banking and insurance live in the same house at Jupiter. They hold hands. They make safety seamless.
Our mission is to give every Indian a financial shield that feels like second nature. Like grabbing your chai. Quick. Familiar. Comforting.
The big launch: Insurance feature on Jupiter
We are officially stepping into the world of protection, not as another insurer, but as your experience champion.
You can already explore handpicked covers right inside the Jupiter app. Easy understanding, instant buying, and a path to gradually build the shield your life deserves.
This is just the beginning. Loss of job covers, subscription-based protection, cyber-security covers, accidental covers, and more delightful updates are queuing up backstage, waiting for their grand entrance.
You can find protection plans for you and your family, starting from Rs.9!
- Fraud protect - Covers frauds across Credit card, Debit card, UPI & wallets (Also get benefits worth Rs.1,000 and more!)
- Screen protect - Save on mobile screen replacement costs in case of accidental damage.
- UPI protect - Covers frauds across UPI & wallets
- Income protect - Support during job loss or illness, doctor on call, online threat alerts, all in 1 plan.
Safety is getting a glow-up.
Where is Insurance on Jupiter?
Hop into the Jupiter app.
On the home page, scroll below till you see “Insurance” - under explore Jupiter section.
Pick a plan that fits your life like a comfy sweater.
Now it’s your turn
We built this for you. Now help us build the rest.
Tell us what you want protected next: Your gadgets? Your income? Your travel? Your furry friend?
Drop ideas. Pour emojis. We are all ears!