THE IDEA;
Collab with some well known retail enterprise( fipola retail india pvt ltd and other start up enterprises started in India) and provide 10% instant discount on JUPITER DEBIT CARD exclusively for the customers.
THE PROBLEM IT SOLVES;
Apart from digital marketing and advertisement, this approach will reach more people and our bank’s name will spread all over the surroundings and we can reach more people.
I’d say go Zerodha way, make superior product, and let the word of mouth do its magic.
Agreed. At the end the quality of the service is all that matters
I second this… Too much brand integration is always an issue at later stages with all banner ads and stuff.
Making the service good enough that people willingly pay for its sustainability is the best way.
I agree that product reliability and service is what matters the most