# Jiten @ VCprenuer: Building a strong foundation for your startup

**URL:** <https://community.jupiter.money/t/jiten-vcprenuer-building-a-strong-foundation-for-your-startup/1623>\
**Category:** News from Jupiter\
**Created:** [5 October 2020 05:36 UTC](https://community.jupiter.money/t/jiten-vcprenuer-building-a-strong-foundation-for-your-startup/1623 "2020-10-05T05:36:06Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![sneh.baxi](https://sea2.discourse-cdn.com/flex020/user_avatar/community.jupiter.money/sneh.baxi/32/622_2.png) [@sneh.baxi](https://community.jupiter.money/u/sneh.baxi)\
**Post date:** [5 October 2020 05:36 UTC](https://community.jupiter.money/t/jiten-vcprenuer-building-a-strong-foundation-for-your-startup/1623/1 "2020-10-05T05:36:06Z")

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Building a strong foundation for your startup: The importance of sharing equity upside with your early employees, leveraging investors and how he aims to transform the banking experience in India with Jupiter.

_Timestamps attached below for your assistance:_

> **[EP#12 Jitendra Gupta – Building a strong foundation for your startup, the...](https://open.spotify.com/episode/3G4jN4GkIHHGnRP8cRqtyd)**
>
> In this episode, Jitendra Gupta, Founder & CEO @Jupiter, joins our host Digjay, to talk about his learnings as a 2-time entrepreneur, the importance of sharing equity upside with your early employees, leveraging investors and how he aims to...

1. **(01:20)** Jiten’s background & path leading up to becoming an entrepreneur
2. **(4:36)** Building a strong foundation at an early stage of a startup
3. **(9:05)** Considering exit scenarios and how to evaluate the decision to sell your startup
4. **(12:23)** Incentivizing your early employees by sharing equity upside with them; Why is this important for the startup ecosystem?
5. **(14:53)** Expectations and support from investors at Citrus Pay & his new startup Jupiter
6. **(17:00)** Angel investing – Why Jiten prefers betting on founders more than the proposed business model of their startups?
7. **(19:13)** Jiten’s 2nd entrepreneurial stint with Jupiter & how he aims to transform banking in India
8. **(24:53)** Rapid fire and closing remarks